Blogs

Reading trade data without fooling yourself.

What US customs records contain, what they leave out, and how to turn them into a list of companies worth writing to.

Trade data · 7 min read

How Portaxo learns the customs name for your product

Broker language is not marketing language. How Portaxo proposes customs phrasings, lets shipment data pick the winner, caches the result, and why “tape measure” and “measuring tape” return different buyers.

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Finding buyers · 8 min read

How to find the companies importing your product

A step-by-step method for turning US customs records into a list of real importers you can contact, including how to tell a buyer from a freight forwarder.

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Trade data · 6 min read

Your product has a name. Customs uses a different one.

Why searching trade data for the word you use returns almost nothing, how customs paperwork actually describes goods, and how to find the wording that works.

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Trade data · 7 min read

What US customs data can and cannot tell you

An honest account of what US import records cover, where the gaps are, why some companies are missing entirely, and which questions the data genuinely cannot answer.

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